Armani
Fashion set up of eight window displays lined the façade of the most important Italian department store. We paid great attention to the scenic effect of the lighting system and to the highly refined details for an absolute stunning effect. The goal was to capture the bystanders’ attention, attracting them in the stylist’s world.
Artes curated the engineering of all the different phases of the project, prototyping and sampling the materials, the production and the execution. All this was realised in barely 9 days
Materials used: glossy lacquered wood, steel, plastics, mirrors.
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Location:
La Rinascente - Milano

Realization of all 8 windows of La Rinascente Milan
Production time 9 days, installation in 1 night
Breathtaking impact on Piazza del Duomo

Selection of hi-profile materials: lacquered wood, steel, mirrors
High impact lighting to create attentional focus
Glossy external frames at full height
Creation of a passepartout for all the collections
Immersive suggestions played on b/w
