Hp: the authority of colour

Everything stems from a concept that translates both a display and communicative need for SIMAC – Milan: an open area characterised by institutional colours which remain adequately neutral so that attention is focused on the product.

Artes Group International designed and built a ‘turnkey’ stand dedicated to the new HP printers based on that idea.

The result is a space with clean geometries that enhances the material range that inspired HP in its revolution of the concept of a printer.

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