Lexus 2018: a journey that respects nature

Artes Group International’s journey in developing the display solution dedicated to Lexus started from a precise vision supported by a clear objective: ‘The display must communicate respect for the environment and love for the Earth, through an automotive brand.’

Significant heights and complex locations pose new challenges which Artes Group interprets by rethinking space in terms of adaptability and enhancing it with latest generation materials and experimental applications for each individual element.

The large size of the environment converts into exhibition areas, interactive areas for the public, office areas for staff, VIP and press areas for a 360° Lexus experience.

Sophisticated lighting and technological installations coexist alongside cutting-edge graphic components.

Iron and steel, lacquered wood, fabrics, glass, synthetic and natural fibres reaffirm the identity of a brand with a strong personality.

From the technical development of the project to its engineering, from the prototyping to the sampling up to the installation in about 35 working days during the Design Week, Fuorisalone – Milan, Artes was the perfect partner for a high-impact result.

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