HP: when street style goes high-tech

Street style, graffiti, young and disruptive language, references to the grassroots and alternative worlds are expressed within the large stand created for HP.

Attention is immediately drawn to the hardware elements, the true focal points of the extremely functional display solutions designed by Artes Group International for HP.

The ‘proliferation’ of the printed product in different variations effectively communicates the brand place in the tech world, whilst the displays emphasise the product in the form of hardware and textures printed on different materials.

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