A scenic concept for the Banche Generali Italian tour

The objective of launching the rebranding to celebrate the Italian tour by Banche Generali takes life by way of scenes and scenic concepts conceived by Artes Group International alongside Next Group.

The result is a company goal based on the communicative pillars of inclusiveness, closeness and involvement. These concepts take form in the fitting for Banche Generali in which the key focus is engagement.

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