Stage design for events
Setting Nestlé
Industry Food & Beverage
Location Milano

Next Group for Nescafé

There’s only one way to say coffee at Expo 2015: Nescafé

What’s behind the word ‘coffee’?

A journey of discovery began from this question. Its mission – to discover the evocative potential that has made ‘black gold’ the most popular beverage in the world. Our mission? To create an area entirely dedicated to the coffee experience for a brand that has made coffee its core business worldwide: Nescafè. 

Coffee as relaxation, conviviality, a balm for soul and a symbol of sharing and closeness.

Inspired by the Nescafé concept, Next Group and Artes Group International express the enormous communicative potential of a simple daily gesture in form and design.

Inside an interactive environment, the visitor retraces the stages of the coffee production chain, from the plant to the tasting, letting themselves be guided by decorative and easy-to-read elements.

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