Diegel Stand: Made-in-Italy craftsmanship meets the rigour of a German mindset
Artes Group International designed a stand in the image of the Digel brand for MICAM, an event dedicated to the world of footwear.
The minimalist essentiality and refined style of Digel footwear take on a new light thanks to customised high-profile decorative elements.
Spot lighting from above allows every detail to stand out.
A project designed by those who believe in the importance of details for those who have made details their philosophy.
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Honda: a setting that needs no introduction
Honda becomes the focus of Motodays through two design proposals conceived by Artes Group International for the brand.
Geometries, colours immediately reminiscent of the Honda logo, symmetries and linearity interact to create a display setting capable of exalting the characteristics of the brand with a preferential focus on the latest products to hit the market.
Optical white, display solutions for sportswear, triangular platforms on which to arrange the bikes and an extremely imposing red logo give the stand a disciplined and dynamic mood that enhances the product to the max.
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Hp: the authority of colour
Everything stems from a concept that translates both a display and communicative need for SIMAC – Milan: an open area characterised by institutional colours which remain adequately neutral so that attention is focused on the product.
Artes Group International designed and built a ‘turnkey’ stand dedicated to the new HP printers based on that idea.
The result is a space with clean geometries that enhances the material range that inspired HP in its revolution of the concept of a printer.
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Microsoft: Technology, experience, recognisability
Microsoft: Technology, experience, authority.
Through the veined wood display walls and lighting elements dedicated by Artes Group International to Microsoft hardware, the product acquires prestige and prominence.
The essentiality of the displays creates an attractive visual impact and makes the features of an increasingly aspirational technology even more unique.
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Adidas: The energy of colour
The lightness, dynamism and colour that have made the Adidas brand recognisable worldwide are revived in the displays designed by Artes Group International.
Luminous LEDs and transparent panels are a metaphor for Adidas footwear being made from lightweight, high-quality materials.
The bold colours interpret an active and energetic lifestyle, making the one designed for Adidas a display conceived in the brand’s image.
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