Scenografie per eventi Milano Lexus 2018
‘The staging should convey respect for the environment and love for Planet Earth, through a car brand’. The stage design entailed dealing with a large-sized area with interior and exterior design elements, different heights and complex hard-to-adapt locations. We created the exhibition areas, the interactive parts, the office areas for staff, the VIP corner and the press area. Artes Group International conceived a 360° Lexus experience with highly sophisticated lighting and technological systems, cutting-edge graphic components. We conducted an intense research for latest generation materials and the experimental application of every single element. The materials we used included iron and steel, lacquered wood, fabrics, glass, synthetic and natural fibres. Artes managed the project from technical design, engineering, prototyping, sampling to execution in 35 working days. Design Week, Fuorisalone - Milan.