Lexus 2019

Lexus 2019: spotlight on emotion

Experience Amazing. The words that Lexus has chosen to communicate its brand philosophy come to life and become emotions physically manifested in plastic in the installation designed by Artes Group for the luxury car brand on the occasion of Design Week – Fuorisalone – Milan 2019.

Avant-garde materials and highly emotional lighting effects combine to deliver an unprecedented aesthetic impact.

Involvement, experience and sensations are sparked in the interactive game between the element of light and the public.

The engineering and complete construction of the large surface area poses new challenges to Artes Group International, which designs complex and demanding architecture for the brand with its ‘timeless technology’, supporting a high-profile lighting system capable of emphasising the Japanese company’s concept: ‘Light is the new medium between humanity and technology.’

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